About Good

We are a proven and experienced consultancy that helps nonprofits, companies and trade associations achieve their goals by helping to tell their story to the news media and other public and private audiences; raise awareness for their cause through advocacy campaigns and help organizations raise funds to further their social impact.

The Good Team


Jarryd Gonzales -

Managing Principal

email: jarryd(at)goodprgroup.com

twitter: @jarrydgonzales

Jarryd Gonzales is a collaborative and entrepreneurial communicator with proven experience serving as a Fortune 100 corporate spokesperson, crisis manager, public relations leader and stakeholder advocacy expert.

With nearly twenty years of experience, Jarryd has developed a reputation for successfully using traditional and social media to tell his clients' stories to the media, online influencers, donors and other public and private audiences.

Some of Jarryd’s leadership roles include: head of public relations and communications for the Alliance of Motion Picture and Television Producers, director of communications for Verizon, head of media relations for USC Marshall School of Business, west region manager of external affairs and media relations for T-Mobile USA, strategy consultant to venture philanthropy foundation, Impetus (PEF), and state director of a major political party.

Jarryd is a college football fanatic, #FightOn and #GoBlue. He also loves to golf and he enjoys coaching his sons in flag football. Jarryd lives in Long Beach with his wife and three boys.


Matt mcdonald -


Matt McDonald specializes in creating solutions for clients with public affairs and public relations problems. Matt runs the grassroots advocacy and public affairs practice via Rubicon Strategies.

Previously, Matt worked for more than a decade at The Saint Consulting Group, the nation’s premier consultancy for the politics of land use and real estate. As a Senior Vice President, Matt’s role was to counsel clients and lead a team developing strategies for communications, coalition building, advocacy and grassroots organization. Matt helmed scores of federal, state and local victories for clients in the housing, retail, grocery, energy, mining, waste and entertainment industries. His greatest strength is his ability to create innovative, unique and potent strategies in widely varied political environments.

As Public Affairs Director of the Lincoln Club of Northern California, Matt served as spokesperson and strategist. He led a successful effort to overhaul the group’s support process for political candidates amidst major changes in federal and state election rules. The Lincoln Club remains influential in national and state politics today.

Early in his career, Matt worked on a variety of state, local and federal political campaigns throughout California and for one of Sacramento’s top public relations firms. He also served at the California State Capitol as a Legislative Aide, where he worked on energy, health care and economic development issues.

Matt earned an MBA from the Ross School of Business at the University of Michigan, a BA from UC San Diego and has completed the Harvard-MIT Public Disputes program and the UC Davis CEQA CLE program. He lives in Northern California with his wife, Maria, his children Grace and Matthew Jr. and their dogs, Indiana and Harry.


Charissa Gonzales -

Head of Development & Events

email: charissa(at)goodprgroup.com twitter: @ctagonzales

Charissa Gonzales is one of the most reputable nonprofit fundraising and events experts in the greater Los Angeles area. With nearly twenty years of experience, Charissa has worked with dozens of nonprofit organizations and agencies to help improve their fundraising, development and event management efforts.

Charissa has successfully solicited millions of dollars in direct contributions, created and executed hundreds of special events, as well as generated millions in grant funding.

She lives in Long Beach, California with her three boys and husband, where she lives the balancing act of a life as a #workingmom.

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Anabel sECAIDA -

Account executive

A University of La Verne graduate, Annabel is a skilled development and communications professional. At Good, she works directly with clients and specializes in social media, event planning and fundraising.